As designers we must play the clairvoyance part. We must foresee colors, shapes, cuts, details, stories, needs...
We place bets on the voice of our imagination.
But as the world dances to a fast tempo, the week is the new trimester. The speed of the imitators follows the beat. So how could we expect people to wait. When we've shown the a good future they could have now. Cable internet or dial-up?
So lets talk speed here, because something is going to happen. The question is who's going to make the first move. Sure we can see the future, but how is seeing the future of any help at all if we still have to wait to live it?
We have got to rethink production. So we must design differently. That we we can deliver what is really needed: good fashion.
adjust your speedometers.
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